RESEARCH
PARTNERSHIP
2018 - 2019
UK
Research Partnership specialises in global custom market research and market access, as well as syndicated research with doctors and patients. The organisation also works with clients from the global pharmaceutical, med-tech, consumer health and biotech industries.
RESEARCH PARTNERSHIP
BUSINESS
PHARMA ANALYTICS
LOCATION
LONDON, UK
PERIOD
2018 - 2019
ROLE
MARKETING & PRESENTATION DESIGNER
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Redesigning and aligning the agency's Presentation template.
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Leading workshops to assist teams with keeping to the proposed guidelines.
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Recorded and edited videos for both internal and external use.
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Assisted in designing key partnership pitches which led to lucrative Investor deals.
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Set-up workshops for the team.
Redesigned Brand
Presentation Deck
A fresh new approach
Research Partnership requested a new design layout for their presentation decks that was minimal, yet represented the dynamic nature of the company and the complex data it handles.
The changes saw the utilising of all the organisation's primary, secondary and tertiary brand colours, a wider presentation format as well as distinguished content sections.
Marketing Product
Design
Social Media
Announcements
Creating Social Media announcements for researchers presenting their findings and hosting events alongside field-experts was one of the standard Design task for the Marketing department.
Bridging The Gap
Hired animators were utilised when creating informative visual animations for clients. Most of the visuals created were for internal client use or practitioner training.
In order to bring the concept to life it was necessary to sit down with Research Teams, find ways to simplify narratives and come up with easy-to-animate, yet visually appealing ideas. This could sometimes appear in the form of playing with the concept of duality, creating intersecting narratives, or simple data animation.
Below are examples of the clients Research Partnership worked with and an animation for educational purposes.
RESEARCH PARTNERSHIP
TYPE
PHARMA-ANALYTICS
COMPANY SIZE
300 - 500 PEOPLE (UK + ABROAD)
TASKS
MARKETING · VIDEO EDITING · ILLUSTRATION
Researchers would sometimes required to present their findings in short, easy-to-digest videos that summarise their work. This content would either be used as internal content for clients and their partners or promotional material for upcoming events and research findings that are made readily available to potential clients via Research Partnership.
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Rebranding Presentation Design
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Creating Promo Content
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Client Pitch Decks
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Video Editing
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Animation Storyboarding
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Workshop Training
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InDesign / Powerpoint / Design Assistance
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Working with teams across different time-zones, mainly in the US & Singapore
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Visualising concepts
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Animating design ideas
Design Tasks & Responsibilities
Software
While the role predominantly focused on creating internal and external Presentation and Marketing content, a myriad of software programmes were used to help visualise data and create content.
