Business name
Year
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Year
ROLE: Senior Designer
DEPARTMENT: Marketing & Creative Services
COMPANY SIZE: < 100
DESCRIPTION
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RESPONSIBILITIES
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LOCATION
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TLDR
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
Brand Refresh
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
Communication strategy
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Sentiment Analysis
Brand refresh
LACE prioritised maintaining its established brand identity, so I worked within their existing framework adhering to outdoor imagery, brand colours, and fonts while preserving their energetic and ambitious tone. The final output blended key stakeholder vision with a bold, corporate-rebellious design aesthetic, strategically positioning them as innovators in the HR sector.
Whitepaper
LACE Partners has published several white papers focused on various aspects of HR and workforce transformation. Key topics include HRIS implementation, employee experience (EX), payroll optimization, HR operating models, and the "efficiency paradox".
Carousel
Run of Site Banners, Flat-Lays & Retouching
Creating weekly site banners for various leading brands brands, minor retouching of post-edit campaign photos as well as organising flat-lays with partnering studios came as a part of the role.
Promotional Video Campaign Content
Smaller responsibilities such as minor colour grading, the addition of titles, adjustments to audio and the creation of Social Media tiles came with the role, while the creation of storyboards, filming and storytelling for each Promotional Video Campaigns was overseen by the Art Director who worked directly with the Video Production Studio and their crew.
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Rebranding Presentation Design
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Animating Promo Content
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Client Pitch Decks
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UX / UI Database Design
Video Editing
Animation Storyboarding
Workshop Training
InDesign / Powerpoint / Google Doc Design Assistance
Working with teams across different time-zones, mainly in the US & India
Visualising concepts
Animating design ideas
Tasks & Responsibilities
Software
Several Design tools play key roles in assisting ClearForMe with its Marketing and Communications. From Content creation, to Investor pitches, Dev team mock-ups and more.
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