BRANDHOUSE
2016
ROLE: Creative Director's Assistant
DEPARTMENT: Creative
COMPANY SIZE: > 100
DESCRIPTION
Brandhouse/Subsero is a Copenhagen based advertising agency that specialises in building brand identities using customer journeys.
The agency’s competencies lie within all marketing disciplines and utilises skilled partners for new areas in order to deliver the best for both clients and customers.
RESPONSIBILITIES
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Landed my second published advert in my second internship placement at Brandhouse Copenhagen as a Creative Director's Assistant
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Unfortunately, was never credited
LOCATION
Copenhagen, Denmark
TLDR
Developed and saw a creative concept for major client Interflora published as a national TV advert during internship.
Client & Campaign Success
Executed creative tasks across video editing, scriptwriting, and pitch proposals to support comprehensive brand identity projects.
Holistic Design & Content
Contributed to a full-service agency environment focused on customer journeys while integrating seamlessly into the creative team.
Agency Collaboration
WHEN ART IMMITATES LIFE
This campaign, "It's complicated," was a national television advertisement for Interflora in Denmark, created by ad agency Brandhouse in February 2017. The concept was substancially enriched by personal contribution that drew on real-life, relatable experiences with friends to help shape the narrative, lending the final film an authentic and emotionally resonant quality.
On Creative Contribution and Corporate Memory
My original treatment was conceived as a queer-inclusive sequel to Interflora's established high-school love story campaign. Informed by the authentic experiences of my LGBTQ+ friends, the concept offered a fresh perspective often absent from conventional narratives. While the core love-triangle structure was retained, the setting and emotional context were my distinctive contribution, forming the foundation of the pitch that was ultimately approved and produced.
I remain deeply appreciative of my internship at Brandhouse and the mentorship I received. It is, however, a disservice to the creative process to allow the origin of an idea to be wholly obscured. The authentic insight that sparked the award-winning "It's Complicated" campaign deserves accurate attribution, irrespective of selective memory in the executive suite.
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Treatment Writing
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Designing Promo Content
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Client Pitch Decks
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Video Editing
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Storyboarding
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Presentation design
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Creating assets
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Shadowing the Creative Director
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Pitching Advert ideas
Tasks & Responsibilities
Software
While the role predominantly focused on creating internal and external Presentation and Marketing content, a myriad of software programmes were used to help visualise data and create content.
