YOOX + NET-A-PORTER
2017
ROLE: Junior Creative Solutions Designer
DEPARTMENT: Creative Solutions
COMPANY SIZE: < 1000
DESCRIPTION
Yoox + Net-A-Porter Group is the world leader in online luxury and fashion with 4.3 million high-spending active customers in 180 countries.
It combines a curated edit of the world’s most coveted brands with personalised end-to-end service, all shaped by 20 years of insights into the modern shopper.
RESPONSIBILITIES
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Increased team productivity by 15.2%
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Assisted with works for Net-A-Porter, Mr. Porter, The Edit and Porter Magazine
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Worked on recognised campaigns for high end brands
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Assisted in content creation content for renowned brands and their designers
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Liaised with external studios to organise shoots for content promotion
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Shadowed on campaign photoshoots
LOCATION
London, United Kingdom
TLDR
Directed creative assets and liaised across departments to ensure consistent, high-quality luxury brand experiences and weekly bespoke features.
Design & Production Coordination
Produced key decks, mood boards, and shoot packs for major campaigns and publications like Porter Magazine and Mr Porter.
Creative Content Development
Managed workflow and liaised with studios to increase team productivity while supporting campaigns for renowned high-end designers.
Operational Efficiency
Shoot Planning
Shoot Planning tasks came with preparing shoot moodboards with scouted venues, proposed furniture, colour schemes and model headshots for meetings with the Creative team and Brands.
Shoot Planning
A great editorial product shoot is a story told through the product. What I learned from being on sets was that preparation goes beyond basic catalog imagery to evoke a specific mood, aspiration or lifestyle. Success hinges on a cohesive vision that unites a strong concept, meticulous art direction and expert lighting to highlight texture and form. Every element from the model's expression and curated props to the final retouching served the narrative, transforming a product into a compelling piece of visual desire.
PRODUCT SHOOT
Run of Site Banners, Flat-Lays & Retouching
Creating weekly site banners for various leading brands brands, minor retouching of post-edit campaign photos as well as organising flat-lays with partnering studios came as a part of the role.
Online Editorial & Promotional Content
The creation of Weekly Bespoke features required constant liaison between various departments involved in its production. Occasional last minute edits were still met with the same high standard checks for a consistent sense of familiarity.
Promotional Video Campaign Content
Smaller responsibilities such as minor colour grading, the addition of titles, adjustments to audio and the creation of Social Media tiles came with the role, while the creation of storyboards, filming and storytelling for each Promotional Video Campaigns was overseen by the Art Director who worked directly with the Video Production Studio and their crew.
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Creating Shoot-packs
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Creating Promo Content
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Creating client Pitch Decks
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Video Editing
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Shoot / Advertising Concept Pitch
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InDesign / Powerpoint Presentations
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Working with various studios
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Visualising concepts / Content review
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Minor Retouching & Editing
Tasks & Responsibilities
Software
While there was a limited variation in software, their daily use assisted in producing a large volume of content for an enterprising organisation like Yoox + Net-A-Porter.
