LACE Partners
2023
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PRESENT
ROLE: Senior Designer
DEPARTMENT: Marketing & Creative Services
COMPANY SIZE: < 100
DESCRIPTION
LACE Partners are recognised as leading experts in HR, workforce, and payroll transformation. They partner with large multinational organisations to navigate the complexities of modern business, driving strategic change and optimising people strategies. Their deep expertise spans HR technology, workforce planning and payroll modernisation, enabling them to deliver tailored solutions that meet the unique needs of their clients.
RESPONSIBILITIES
• Laying down branding principles and guidelines
• Managing supporting design agency task list
• Organising print and event deliverables
• Database Architectural Design
• Video Editing
• Storyboarding
• Setting up internal Design workshops
• Template Designing
• DEI Communication Assistance and Strategy
• Being best friends to all the office pups
LOCATION
London, United Kingdom
TLDR
Creative Structure
When I joined LACE during its growth phase, I helped establish structure by developing a communication plan, organizing logo usage, setting up the database, and streamlining design file management.
Brand refresh
LACE emphasised maintaining its existing brand identity, so I worked within established guidelines, using outdoor imagery, brand colors, and fonts while preserving its lively and ambitious tone.
Beyond Design
Beyond creating client design solutions and pitches, I managed project coordination with external agencies, integrated new AI tools to enhance workflows, oversaw event material production and optimized our internal database for scalability.
CLIENT WORK & RFP DECKS
The Creative Service department functioned as a mini-agency in how it approached clients. From designing proposals, to supporting clients with internal and external material as well as going above and beyong to customise templates, merch and even AI aided visuals.
LYFE STUDIO ASSET MANAGEMENT
As part of the Senior Designer role at LACE Partners my repsonsibilities also requireed liaising with our Design Support agency, Lyfe Studos based in Manchester. Responisbilities included coordinating deliverable tasks, reviewing assets, managing concepts as well as project managing tasks alongside Lyfe Studios.
Brand refresh
LACE prioritised maintaining its established brand identity, so I worked within their existing framework adhering to outdoor imagery, brand colours, and fonts while preserving their energetic and ambitious tone. The final output blended key stakeholder vision with a bold, corporate-rebellious design aesthetic, strategically positioning them as innovators in the HR sector.
Whitepaper
LACE Partners has published several white papers focused on various aspects of HR and workforce transformation. Key topics include HRIS implementation, employee experience (EX), payroll optimization, HR operating models, and the "efficiency paradox".
Carousel
Promotional Video Campaign Content
Other responsibilities such as recording, editing, colour grading, inplementing adjustments to audio and the creation of Social Media tiles came with the role. This coincided with creating storyboards, managing recording times and ensuring storytelling for each Promotional Video was also part of the repsnsibility that came with the role.
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Laying down branding principles and guidelines
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Incorporating brand storytelling
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Rebranding & Designing Pitch Decks
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Database Architectural Design
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Video Editing
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Storyboarding
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Setting up Design workshops
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Design Training
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Template Designing
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DEI Communication Assistance and Strategy
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Creating safe-spaces in teams
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Being best friends to all the office pups
Tasks & Responsibilities
Software
Several Design tools play key roles in assisting LACE Partners between its Change department and Marketing and Communications as part of the Creative Services. From Content creation, to RFP pitches, Social Media content, Client mock-ups and more.
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