ClearForMe

2019

2023

ROLE: UX / UI + Marketing Designer

DEPARTMENT: Marketing & Development

COMPANY SIZE: 20 <

DESCRIPTION

ClearForMe is a tech start-up offering solutions to promote Smart Product Discovery using Ingredients. With over 100,000 ingredients in its database, their API allows online retailers and brands to tailor product recommendations by ingredients customers seek in their SKUs, creating confident product choice.

RESPONSIBILITIES

Lead Designer in the Database UX / UI design that initially catered 5 brands & has since grown to over 350 brands
Designed & Animated CFM's winning pitch deck for Estée Lauder's Digital Innovation Challenge.
Visualised CFM's winning concept for EI Business School Innovation.
Assisted in designing key partnership pitches which led to lucrative Investor deals.
Set-up workshops for the team.

LOCATION

Remote (New York, USA)

TLDR

Database & API Innovation

Their intelligent API maps 100,000+ ingredients to SKUs, enabling brands to power precise, ingredient-first product discovery for consumers.

Led UX/UI design for the core database platform, scaling it from 5 to over 350 global brands.

Design Leadership & Scale

Created compelling pitch decks and concepts that secured major partnerships, investor deals, and innovation awards.

Strategic Visual Storytelling

Beauty Innovation awards 2022-ClearForMe.png

Product Design

A key part of maintaining brand partnerships is sustaining innovative solutions that enhance a brand's value, which is what ClearForMe aims to do.
From widget mock-ups, to internal features and Kioni's database. ClearForMe aims to present itself as the solution provider necessary for improving customer experience & partnering brands.

Collaboration

Creating the database layout meant collaborating with developers in India, Feature Specialists in Ecuador and the CFM team in the USA.

Trustworthy

ClearForMe's constant refinement of its services means having to update features on the database and sometimes, its layout.

Designing a Database that serves over +1400 brands

Balance

Being a lean start up meant having to manage expectations on concept features but at the same time amplifying those which were available.

Innovation

The team at ClearForMe are often afforded space to come up with innovative solutions and think outside the box.

COMMUNICATION

Part of the role also included creating parnership posts to highlight ClearForMe's instant ingredient filter feature. These partnerships were built on a spirit of camaradie and trust, which is why it was essential for the CEO to have a clear overview of what was being produced and sign-off on every piece of content created.

PRESENTATION

ClearForMe's branded presentation was designed to build on its credibility and ensures a memorable, professional impression. The chosen palette creates a sophisticated tech feel: navy blue for trust and authority, eggshell white for clean modernity, and a hint of bright orange for innovative energy. Together, they balance expertise with forward-thinking dynamism.

UX / UI Design

Effective UX/UI design transforms a database into a versatile tool that serves two core needs: empowering the company with an efficient, intuitive management system, while providing consumers with mobile-friendly, on-demand access. This dual focus drives internal productivity and builds modern, engaging customer experiences from the same centralised platform.

MOBILE UX / UI

INTERNATIONAL EFFORT FOR A PERSONALISED EXPERIENCE

ClearForMe is a US based start up that works with teams globally to deliver ingredient transparency for all its brands and partners. This includes working with development teams in India, Product Managers in South America and freelancers both in the US and UK.

Rebranding Presentation Design
Animating Promo Content
Client Pitch Decks
UX / UI Database Design

Video Editing
Animation Storyboarding
Workshop Training
InDesign / Powerpoint / Google Doc Design Assistance

Working with teams across different time-zones, mainly in the US & India
Visualising concepts
Animating design ideas

Tasks & Responsibilities

Software

Several Design tools play key roles in assisting ClearForMe with its Marketing and Communications. From Content creation, to Investor pitches, Dev team mock-ups and more.